The Rise of the Christmas Adverts

‘Tis the season for stunning new Christmas adverts! This year the real show-stopper is not John Lewis or Coca Cola…but Sainsbury’s. This is the first time I’ve cried about a advertisement for a supermarket.

The story here is beautifully told, and incorporates all of my favourite things: Christmas, chocolate, singing, bravery and genuine kindness. I love the cinematography and the succinct story-telling, and I also really like the message: Christmas is for sharing.

Let me know what you think of the advert – personally, I think it’s my favourite advert EVER.

How do you plan to celebrate Christmas this year?

Thanks for reading, and have a lovely day!



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